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Job Title
Principal B2B Content Lead (Enterprise Technology)
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
The Principal B2B Content Lead will develop high-authority, educational content that supports enterprise demand generation and accelerates complex SaaS sales cycles. This individual will operate independently, influence strategic messaging, and collaborate cross-functionally to translate deep technical capabilities into compelling executive narratives.
Key Responsibilities
Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.
Align content with demand generation programs and measurable pipeline impact.
Work directly with Product and Engineering teams to extract insights and ensure technical depth.
Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.
Build compelling customer proof and case-based storytelling to support sales conversations.
Contribute to category education and thought leadership efforts.
Required Qualifications
Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).
Proven success creating content used in enterprise sales cycles or procurement processes.
Experience balancing technical accuracy with executive-level storytelling.
Strong strategic thinking and ability to operate autonomously.
Direct experience collaborating with Product and Engineering teams.
Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered.
Preferred Qualifications
Experience shaping messaging strategy or positioning frameworks.
Background in supporting category expansion or market education.
Experience producing sales enablement materials for enterprise account teams.
Tools & Technology
Google Workspace, Slack, Zoom, Asana
Marketing automation and CRM systems
Content performance and analytics tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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