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Paid Ads Manager – E-Commerce (TikTok & Meta Focus)
Location Remote
Time Zone US Time Zones (EST–PST)
Role Overview We are seeking an experienced Paid Ads Manager to own and drive our paid advertising performance across TikTok and Meta in a high-growth e-commerce environment. This role goes beyond day-to-day campaign management — you will be responsible for strategy, execution, and optimisation at scale, with TikTok Ads (including TikTok Shop) as the primary channel. The ideal candidate is data-driven, commercially minded, and has a proven track record of scaling e-commerce brands through paid social advertising.
Key Responsibilities
Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)
Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation
Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets
Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention
Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour
Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages
Produce detailed performance reports, dashboards, and strategic recommendations for leadership
Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities
Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives
Required Qualifications
Extensive hands-on experience managing and scaling TikTok Ads campaigns for e-commerce brands — this is the core requirement and non-negotiable
Demonstrated TikTok Shop experience including product-linked campaigns, in-app checkout optimisation, and affiliate/creator-driven ad strategy
Strong Meta Ads management experience across Facebook and Instagram for e-commerce, including Advantage+ and dynamic product ads
Proven ability to manage and optimise six-figure+ advertising budgets with measurable results against ROAS and revenue targets
Deep understanding of paid social strategy across the full e-commerce funnel — from cold traffic acquisition to warm retargeting and LTV maximisation
Strong analytical skills with experience using platform analytics, attribution tools, and data to make confident optimisation decisions
Excellent written and spoken English with the ability to present performance data clearly and communicate strategic recommendations to stakeholders
Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications
Experience scaling e-commerce brands in competitive DTC verticals such as beauty, health, apparel, or home goods
Familiarity with TikTok-native creative strategy including trend-responsive content, UGC ad formats, and creator partnership management
Experience with multi-touch attribution platforms (e.g., Triple Whale, Northbeam, Rockerbox) and incrementality measurement
Exposure to Google Ads, YouTube Ads, or other paid channels to support a diversified paid media mix
Experience hiring, briefing, or managing media buyers or creative specialists within a team structure
Tools & Technology
TikTok Ads Manager
TikTok Shop Seller Center
Meta Ads Manager (Facebook & Instagram)
Shopify or comparable e-commerce platform
Google Analytics / GA4
Attribution platforms (Triple Whale, Northbeam, or similar)
Google Workspace
Slack, Zoom, and other remote collaboration tools
Reporting/dashboard tools (Looker Studio, or similar)
Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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