Role Overview
Sonatype is hiring a Marketing Growth Manager to own and optimize our external pipeline generation partners. This person will be accountable for driving campaigns, qualified meetings, pipeline creation, and continuous improvement across inbound and outbound demand motions.
What You Will Do
Optimize pipeline generation programs, drive inbound and outbound pipeline generation, modernize execution with AI and automation, improve messaging, targeting, and conversion, and manage metrics, reporting, and cadence.
Why It Might Be a Fit
This role is ideal for someone who is revenue-oriented, analytical, and excited to explore how AI, automation, agentic workflows, and modern GTM tools can improve sales development.
Requirements
- 5+ years of experience in B2B SaaS growth marketing, demand generation, revenue marketing, GTM operations, pipeline generation, sales development operations, or related revenue growth functions
- Experience supporting pipeline generation, revenue programs, demand generation, sales development operations, GTM program management, and/or external pipeline generation partnerships
- Strong understanding of pipeline generation across inbound follow-up, outbound prospecting, ABM, campaign follow-up, nurture, and sales handoff
- Demonstrated ability to manage toward revenue outcomes, not just activity metrics
- Experience partnering with Sales on account priorities, personas, outreach strategy, meeting qualification, and pipeline expectations
- Strong analytical skills and comfort working with funnel metrics, conversion data, Salesforce reports, campaign performance, and pipeline attribution
- Hands-on experience with GTM systems such as Salesforce, HubSpot, Gong, sales engagement platforms, enrichment tools, intent data, AI research tools, or outbound automation platforms
- Track record of experimentation, iteration, and using data to improve conversion
- Strong communication skills, including writing clear briefs, performance summaries, campaign instructions, and executive updates
- High ownership mentality, strong operational discipline, and comfort holding internal and external teams accountable
Benefits
- Company Wellness Week
- Paid Volunteer Time Off (VTO)
- Parental leave
- Diversity and inclusion working groups
- Flexible working practices
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