Role Overview
Join the Lifecycle Marketing Team at Canva to create individual relationships with users through consistent, value-adding messages. The team designs messaging streams that delight users, delivering just-in-time recommendations and enriching content directly to their inboxes.
What You Will Do
Lead the transition to a fully automated upsell program, establish an AI Launch Engine, launch a new mid-funnel series, brief creative teams, migrate content, run experiments, and coach team members.
Why It Might Be a Fit
You'll be a match if you have 5+ years of lifecycle marketing experience, know how to use owned channels to drive revenue outcomes, and are data-driven with experience building and optimising multi-channel campaigns at scale.
Requirements
- 5+ years of lifecycle marketing experience
- Experience with owned channels (email, push, in-app)
- Braze experience
- Data-driven with ability to derive insights from campaign data
- Experience building and optimising multi-channel campaigns at scale
- Ability to work with a global, diverse user base
- Clear communication skills
Benefits
- Flexible remote work
- Hybrid work model
- Opportunity to work with a global, diverse user base
- Clear communication skills
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