Lifecycle Marketing Manager

Position is Remote (USA or Canada)

No agencies please

About Maximus

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About The Role

We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful.

What you will own (Key Responsibilities)

Braze Platform Ownership & Architecture

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene

• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment

• Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging

• Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping

• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization

• Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge

Broadcast Marketing Communications

• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives

• Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency

• Build and optimize prospect nurture sequences that convert leads into clients

• Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)

• A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics

Client Lifecycle & Transactional Communications

• Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications

• Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value

• Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers

• Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement

• Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience

Segmentation & Personalization

• Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol

• Use Liquid logic and dynamic content to personalize messaging at scale across all channels

• Champion suppression logic and frequency capping to protect client experience and deliverability

• Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions

Performance & Analytics

• Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV

• Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance

• Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements

• Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership

Cross-Functional Collaboration

• Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance

• Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers

• Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences

• Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies

• Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

What you bring (Qualifications & Skills)

• 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment

• Deep Braze expertise—you’ve built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organized

• Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management

• Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform

• Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategies

• Experience with A/B and multivariate testing methodologies for email and SMS optimization

• Proficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reporting

• Strong analytical mindset with the ability to translate data into actionable optimization decisions

• Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit when needed

• Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs

• Experience in health, wellness, telehealth, or subscription commerce is a strong plus

• Bachelor’s degree in Marketing, Communications, or related field

Ideal Candidate Profile

• You think in systems, not campaigns.

• You see the entire client messaging experience as an interconnected architecture where every touchpoint from a promotional email to a refill reminder either builds trust or erodes it.

• You’re the person who notices when a client gets a promotional upsell email the same day they receive a prescription delay notification, and you fix the suppression logic before anyone has to ask.

• You’re deeply technical in Braze and opinionated about how it should be set up; you don’t just use the platform, you architect it.

• You care about deliverability the way engineers care about uptime.

• You’re comfortable owning both the creative strategy and the technical execution

• You’re energized by the challenge of making a health brand’s messaging feel personal, trustworthy, and high-signal at every stage of the client relationship.

What We Offer

• Opportunity to own the full lifecycle messaging program at a high-growth performance medicine company

• Competitive compensation package including equity

• Comprehensive health and wellness benefits

• Access to Maximus performance medicine services and products

• Flexible work arrangements

• Budget for continuous learning, tools, and professional development

• The chance to work with a world-class team obsessed with human optimization

World-Class Benefits:

• Full Suite: Medical, Dental, Vision, Life Insurance

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Interview Process

Please refrain from messaging or emailing people directly, if you are interested, apply directly, your application will be reviewed by a human.

1. Application & Criteria Questionnaire: When submitting your application and resume, tell us why you want to join Maximus and take your time with the questions. The Criteria Questionnaire will be sent to you automatically and is mandatory, we will use it as part of our data driven process. This is your chance to make a strong first impression.

2. First Interview (30min): Interview with Tiffany D., Recruiting Lead. This will be an exploratory conversation focused on how you work, your experience & fit for the role, and alignment on values and expectations.

3. Hiring Manager Interview (45min): You will chat with John S - VP of Marketing who will dive more into your lifecycle marketing experience. John will be looking for specific detailed examples to demonstrate depth of skill and experience.

4. Meet the Team (75min): You will then meet key partners and stakeholders that you will work closely with. There will be 2 conversations which can be done in one day or multiple days.

   1. 45 minutes with Justin B our VP of Product: Product will be a key dotted line partner

   2. 30 minutes with Kathleen the leader of Brand Strategy / Creative Ops: Diving more into process, prioritization, culture fit

5. Meet the CEO (30min): At the very end, you will have the opportunity to meet with Cam, our CEO. This is a great chance for you to gain a deeper understanding of Maximus's strategy, values, and work processes.

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.

Note: We utilize AI note-taking technology during our interview sessions to ensure we capture all answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish.

Compensation Range: $165K - $195K

Originally posted on