Job Description:
• Architect and lead machine learning solutions across teams, driving multi-person, cross-functional initiatives
• Define and execute the roadmap for applying ML to improve marketing efficiency and growth
• Proactively identify high-impact opportunities where ML can drive step-function improvements (not just respond to requests)
• Partner closely with Marketing, Product, and Finance to align ML investments with business priorities
• Lead development and deployment of core models, including: propensity (conversion, engagement), churn prevention and intervention, customer lifetime value (LTV) models
• Improve onboarding, targeting, personalization, and segmentation at scale
• Work across modeling lifecycle from problem formulation, training, calibration, and iteration in production
• Continuously evaluate and improve marketing spend efficiency through ML-driven insights and models
• Evaluate and measure incrementality of rewards and promotions using experimentation (A/B testing, uplift modeling) to ensure incentives drive true behavioral change rather than subsidizing existing demand
Requirements:
• 7+ years of experience in machine learning, data science, or a related field
• Proven experience building and scaling ML models in production environments
• Strong experience with marketing-related models (propensity, churn, LTV, targeting, etc.)
• Demonstrated ability to lead large, ambiguous, cross-functional projects
• Strong programming skills (Python, SQL) and experience with ML frameworks (e.g., scikit-learn, TensorFlow, PyTorch)
• Familiarity with Marketing KPIs (CAC, ROAS etc)
• Strong communication skills—you can translate between technical and business audiences.
Benefits:
• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team