About the Company
Our client is a well-established multinational D2C e-commerce company specializing in high-quality pet products for the U.S. market. The company operates multiple Amazon brands and is focused on driving growth through data-driven advertising, innovative marketing strategies, and operational excellence. As a fast-growing international organization, it offers a collaborative, remote-first work environment with opportunities for professional development and leadership.
About the Role
The Amazon PPC Team Lead is responsible for leading a team of five PPC specialists while developing and executing high-performing Amazon advertising strategies. This role combines people management with hands-on campaign optimization, ensuring that advertising initiatives maximize sales, profitability, and return on investment (ROI).
The ideal candidate has extensive experience managing Amazon PPC campaigns, large advertising budgets, and cross-functional collaboration within an eCommerce environment.
Key Responsibilities
Team Leadership
• Lead, mentor, and manage a team of five Amazon PPC Specialists.
• Set performance goals and monitor team productivity.
• Provide coaching, feedback, and professional development opportunities.
• Foster a collaborative, high-performance team culture.
Amazon PPC Strategy
• Develop and implement comprehensive Amazon PPC strategies across multiple brands.
• Align advertising initiatives with overall business objectives.
• Identify opportunities to improve campaign performance and profitability.
• Stay updated on Amazon advertising trends and best practices.
Campaign Management
• Launch, monitor, and optimize Amazon PPC campaigns.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Optimize campaign structure, bidding strategies, and targeting.
• Allocate advertising budgets efficiently to maximize ROI.
Keyword Research & Optimization
• Conduct detailed keyword research and competitive analysis.
• Identify high-performing keywords and negative keywords.
• Optimize keyword targeting to improve campaign efficiency.
• Continuously refine campaigns based on search term performance.
Performance Analysis
• Analyze campaign performance using Amazon Advertising reports and analytics tools.
• Monitor KPIs including:
• ROAS
• ACOS
• TACOS
• CTR
• CPC
• Conversion Rate
• Generate actionable insights for campaign improvement.
Budget Management
• Manage Amazon advertising budgets exceeding $300,000.
• Optimize budget allocation across campaigns and product portfolios.
• Monitor advertising spend and profitability.
• Ensure maximum return on advertising investment.
Cross-functional Collaboration
• Partner with Marketing, Product Development, and other internal teams.
• Align PPC initiatives with product launches and promotional campaigns.
• Support business growth through integrated marketing strategies.
Reporting
• Prepare regular campaign performance reports.
• Present KPIs, trends, and optimization recommendations.
• Communicate campaign insights to leadership.
• Support strategic decision-making with data-driven analysis.
Compliance
• Ensure all campaigns comply with Amazon Advertising policies.
• Stay informed about platform updates and advertising guidelines.
• Implement best practices across all advertising activities.
Required Qualifications
• Minimum 3 years of Amazon PPC advertising experience.
• Minimum 3 years of team leadership or PPC management experience.
• Proven experience managing Amazon advertising budgets exceeding $300K.
• Strong knowledge of Amazon Advertising platform and campaign optimization.
• Experience within the eCommerce or Direct-to-Consumer (D2C) industry.
• Excellent analytical, communication, and leadership skills.
Preferred Qualifications
• Experience managing multiple Amazon brands.
• Background in pet products or consumer goods.
• Advanced expertise in advertising analytics and performance reporting.
• Experience working with international remote teams.
• Passion for continuous learning and digital marketing innovation.
Required Skills
• Amazon PPC
• Amazon Advertising
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• PPC Strategy
• Pay-Per-Click Advertising
• Campaign Management
• Keyword Research
• Bid Management
• Budget Management
• ROI Optimization
• ROAS
• ACOS
• TACOS
• Conversion Rate Optimization (CRO)
• A/B Testing
• Performance Marketing
• Digital Marketing
• eCommerce Marketing
• D2C Marketing
• Competitive Analysis
• Audience Targeting
• Data Analysis
• Performance Reporting
• Google Sheets
• Microsoft Excel
Benefits
• Fully remote work
• Flexible working hours
• Competitive salary
• Performance-based bonus opportunities
• Paid training and professional development
• Supportive international work environment
• Opportunity to work with a fast-growing global eCommerce business
• High level of autonomy and ownership
• Friendly startup culture
Work Environment
• Location: Remote (Kyiv, Ukraine-based team; work from anywhere)
• Employment Type: Full-time
• Flexible remote work environment with international collaboration.
Equal Opportunity
The company is committed to creating an inclusive workplace where employees are valued based on their skills, experience, and contributions. Qualified candidates from diverse backgrounds are encouraged to apply.