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Job Title
Demand Generation Manager
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI-powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities. The ideal candidate blends analytical rigor with creative experimentation and understands how to position and scale demand for technically sophisticated, AI-enabled solutions.
Key Responsibilities
Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys
Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events
Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing
Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates
Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets
Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights
Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale
Manage external vendors and agencies supporting paid media, content syndication, and campaign execution
Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems
Required Qualifications
Proven experience in B2B demand generation or growth marketing within a SaaS environment
Strong understanding of AI-powered products, including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performanceAI capabiliti
Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)
Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions
Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps
Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
Preferred Qualifications
Experience driving demand for AI-first or AI-enabled SaaS products
Experience scaling demand generation in high-growth or Series B+ SaaS environments
Familiarity with account-based marketing (ABM) strategies and tools
Experience managing significant paid media budgets and external agencies
Exposure to international demand generation campaigns
Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling
Tools & Technology
Marketing Automation: HubSpot, Marketo, Pardot (or similar)
CRM: Salesforce
Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau
Email & Experimentation: HubSpot, Marketo, Optimizely (or similar)
Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, Notion
Data, Attribution & AI Tools: Bizible, HubSpot Attribution, AI-assisted analytics and productivity tools (or comparable platforms)AI-assisted a
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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