Company: US-based Sweepstakes Casino
Employment Type: Full-Time (Contractor)
Work Setup: Fully Remote
Working Schedule: Day Shift (PHT), aligned with US business needs
Role Overview
We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.
The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.
Key Responsibilities
CRM Strategy & Lifecycle Management
- Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
- Design and optimize player journeys based on behavior, value, and engagement patterns
- Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)
Campaign Planning & Execution
- Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
- Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
- Ensure campaigns are timely, relevant, and personalized
Data, Analytics & Optimization
- Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
- Conduct A/B testing on messaging, timing, offers, and journeys
- Translate insights into actionable improvements and clear performance reporting
Compliance & Responsible Play
- Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
- Maintain opt-in, opt-out, and communication preference best practices
Cross-Functional Collaboration
- Work with Product and UX teams to improve in-app experiences and messaging triggers
- Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
- Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars
Tools & CRM Platforms
- Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value
- Maintain CRM workflows, automation, and campaign calendar
- Support data hygiene and CRM best practices
Requirements:
- 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
- Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
- Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
- Proven track record of delivering measurable CRM impact, including:
- End-to-end customer journey design and optimization
- Promotional strategy and execution
- Player segmentation and personalization
- High-performing email and multi-channel CRM campaigns
- Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
- Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
- Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
- Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
- Experience designing or managing loyalty and VIP programs is a plus
About Us
10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.
Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.
If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, is the place to build and scale something special.
Come build the future of social gaming with us!
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