Job Description:
• Create and publish original content across LinkedIn, Instagram, and any other channels we operate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health
• Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows
• Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs
• Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you
• Design or direct the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent
• Develop and maintain Virtue Health’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent
• Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling
• Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next
Requirements:
• 3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats.
• Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on
• The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be told exactly what to write
• Strong visual instincts and proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent: things you make look polished and deliberate
• Experience writing for a B2B audience: you understand that tone, depth, and format look very different when you are talking to a benefits broker versus a consumer
• Comfortable with basic video editing for short-form content: reels, clips, talking-head cuts, on-screen captions
• Highly self-managed with strong ownership of deadlines: you run your own publishing calendar and you do not need to be chased
Benefits:
• Performance bonus: up to 10% of base tied to channel growth, email performance, and campaign contribution (MBO)